FUT Hero items are extremely rare from doris's blog

People who have managed to FIFA 23 Coins purchase the pack could be in some luck, as the pack was advertised as untradeable (meaning the item could not be sold in the market for transfer) There have been instances when EA has offered a pack with incorrect descriptions it is typical for them to compensate customers who bought the original pack. As a result, certain gamers could be given 2 FUT Hero cards with as little as 25,000 coins.

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A snafu with one of FIFA 23's"Hero Packs" has become quite costly following the fact that an exchangeable FIFA Ultimate Team Hero item was placed on an online transfer market at a heavily reduced rate. The chaos ensued when players tried to sell off their assets since their value plunged, trying to recover some losses as the market was overwhelmed.

FUT Hero items are extremely rare and therefore valuable. Each one is associated with the player who has made an outstanding contribution to their team or is a popular fan favorite due to one or more reasons. The Hero item can be purchased for millions of FUT coins each in the market for virtual transfers or is available by buying packs, in which case there are a limited likelihood of getting one.

Therefore, when EA misjudgedly released a bundle that contained a tradeable Hero item for the low-low price of the 25,000 FUT coins, the market was hit with the influx of cheap FUT 23 Coins cheap Heroes leading to it to fall, and erase the supposed value of the most valuable items.