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What is PPC for Online Betting Ads?Pay-per-click (PPC) is a form of advertising that relies on an auction structure. Its used by search engines and social media platforms to enable businesses to pay t rank higher in search results so that they can attract more customers, even after a casino has launched its website. The placement of your ad is determined by the amount you bid. If you bid a lot, your ad will appear higher in the search results, so you can get the most clicks. If you bid less, your ad will be lower in the search re... more