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Lead generation stands as one of the most important marketing functions today, playing a crucial role in any marketing strategy to expand a company's sales pipeline. Executing effective lead generation is no small feat. It demands a significant investment of time, effort, and resources. While some businesses opt for in-house lead generation to save costs and maintain control, the right way to go would be to allocate lead generation services to an expert agency. Let’s take a look at some of the mistakes they commit and how expert lead... more